Gloria J. Williams
Founder :: Research Designer :: Facilitator
An expert in qualitative analysis, Gloria founded MOLA in 1997 and serves as a consultant working with both the total population and multicultural segments. Experienced in a wide range of immersive, qualitative methods, Gloria has an innate ability to put participants at ease and create an open rapport that leads to engaging, dynamic and informative discussions. Her insatiable curiosity opens the door to multi-dimensional learning and new strategic opportunities for her clients.
Gloria is particularly interested in new product idea generation and evaluation, category understanding, strategic positioning, and advertising communication, and has extensive experience in a wide range of industries. In addition to her qualitative expertise, Gloria designs and facilitates client meetings, ideations and ethnographic immersions to help her clients uncover new insights and exceed their learning objectives. She is fully Spanish/English bilingual and bicultural.
Lynette McCormack
Facilitator
Lynette is a graphic facilitator and co-founder of Ah Ha! and IdeaConnect. She creates processes, tools and training to develop, enhance and promote the art and practice of Visual Thinking, Team Learning and Facilitative Leadership in the fields of Organizational Development, Innovation and Market Research.
Trained as a scientist and playing as an artist, Lynette designs and facilitates interactive experiences that engage the mind, immerse the heart, and connect the spirit of each participant. Possessing a dynamic facilitation style, she serves individuals and teams to clearly see the now, and identify and transcend barriers to embody the extraordinary. She offers her global clients masterful facilitation grounded in an understanding of how teams work, cross-functional team and cultural dynamics, visual thinking, and energetic and structural design. Prior to founding Ah Ha! in 1997, Lynette studied chemistry, leading to her work as an environmental chemist. After 15 years in the lab, she translated her love of data collection, analysis, synthesis and creativity to the fields of Market Research and Organizational Development at The Procter and Gamble Company.
Gerard Ender
Moderator :: Ethnographer
Gerard is a Moderator and Ethnographer with 10 years of experience in market research. His charismatic personality instantly draws consumers in and opens them up. His natural ability to study people — what they say, what they do, and how they say it — gives him an added advantage when moderating and teasing out the nuances of human behavior and motivation.
Gerard’s first loves, acting and the theatre, serve as a strong foundation for both his people and analytical skills that he brings to market research. His notable acting career includes principal roles in 20th Century Fox’s hit Broadcast News, as Ned Beatty’s partner in Saban Entertainment’s Blind Vision, as well as leading roles in a wide array of award-winning, independent films and television credits such as HBO’s acclaimed milestone series The Wire.
Gerard earned a BA in Communications from the University of Maryland with a concentration in RTVF. When he isn’t conducting research with consumers, Gerard enjoys producing and directing theater, creating performance videos and corporate videos in both English and Spanish.