Research Types

  • Exploratory 
  • Evaluative 
  • Observational 
  • Formative 
  • Longevity 
  • Social media 
  • Usability 
  • Operations

Methods

  • In-Person: Focus groups, One-on-ones, Dyads/Triads & Ethnographies 
  • Digital: Bulletin boards, Ethnographies, Blogging, Group discussions
  • Telephony: In-depth interviews, Mobile ethnographies      
  • Group Processes: Ideations, Immersions & Excursions 
  • On-Premise: Field experiments, Exit interviews, Mystery shopping
  • Hybrid Design: Multi-faceted, varied methods 

Focus Areas

  • Category understanding & usage 
  • Needs assessment
  • Brand personification & competitive landscape
  • Laddering 
  • Strategic positioning 
  • Copy development, refinement & communication checks
  • New product development 
  • Customer service & retention 
 

Industries

  • Automotive 
  • Corporate Social Responsibility 
  • Consumer Packaged Goods
  • Environment 
  • Financial & Insurance
  • Healthcare 
  • Media & Technology 
  • Nonprofit & Government
  • Retail 
  • Utilities 
  • Travel & Entertainment 

Segments

  • Aging-Seniors
  • Business to Business
  • Children, Tweens & Teens
  • Consumers & Professionals
  • Millennials
  • Multicultural

 

 
 

All photographs (except for the first image on this site) are used with permission from the artist H. M. Lopez